– PROFILE –
Born in Lima, Perú, I started my career as a journalist for national Latin American media outlets. In the last decade I’ve helped U.S. organizations deliver effective communications that engage and build relationships with the Hispanic demographic in a culturally relevant manner. As a plus, I am fluent in English and Spanish.
– EXPERIENCE –
Managing Director and Consultant
STRATEGIC COMMUNICATION | PR | TRADITIONAL & NEW MEDIA | MARCOM | CONTENT DEVELOPMENT | RFP & PROPOSAL WRITING
May 2011 – Present
at Omniculture Communications.
Marketing Communications Director
STRATEGIC COMMUNICATION | PUBLIC RELATIONS | MEDIA RELATIONS
June 2010 – Sept 2011
at New England Festival of Ibero American Cinema (NEFIAC), sponsored by Yale and Brown Universities.
Senior Public Relations Executive
STRATEGIC COMMUNICATION | PUBLIC RELATIONS | INTERNAL-EXTERNAL COMMUNICATION | COMMUNITY ENGAGEMENT | MEDIA RELATIONS
May 2008 – Dec 2010
at Bauza & Associates, Hispanic Marketing Agency.
Clients included Connecticut Secretary of State, Northeast Utilities, National Penn Bank, Hartford Foundation for Public Giving, and The Hospital of Central Connecticut among others organizations.
VIDEO PRODUCTION | INTERNAL-EXTERNAL COMMUNICATION | PROPOSAL WRITING
Sept 2004 – Oct 2007
at The Council on Latin American and Iberian Studies, Yale University.
Sept 2003 – August 2004
at Procter & Gamble, Johnson & Johnson, and Gillette.
PRINT | RADIO | TELEVISION
April 1996 – August 2003
at Panamericana Television (Canal Sur), Radioprogramas del Perú FM, Radio Latina FM, El Popular News paper, Caretas and Gente, political magazines.
– EDUCATION –
Bachelor’s Degree in Communications
MAJOR IN JOURNALISM
San Martin de Porres University, Lima-Perú, 1998
Licentiate in Communications
San Martin de Porres University, Lima-Perú, 1999
Graduate Certificate in Hispanic Marketing Communications
Florida State University, 2008
Graduate Certificate in Storytelling Techniques
José Martí International Institute of Journalism, La Habana-Cuba, 2017
- All Inclusive Award, Client: Mass Housing, Agency: Bauza & Associates
- Corporate Award, Client: Northeast Utilities, Agency: Bauza & Associates
- People’s Favorite Bank Award, Client: National Penn Bank, Agency: Bauza & Associates
- Professional Grant, Yale University-CLAIS, Project: documentary production
- Student Grant, University San Martin de Porres, Project: magazine production
– PRESS –